Known as the "barometer of China's foreign trade", the 127th China Import and Export Fair (Canton Fair for short) officially opened on the morning of June 15 and will close on June 24 for a period of 10 days.
Affected by the spread of the new crown pneumonia epidemic around the world, this Canton Fair was held online for the first time. In the face of the most significant innovation in the history of the Canton Fair, Frap Group Co., Ltd (referred to as a leading foreign trade sanitary ware enterprise in Zhejiang Province) (Frap) innovatively put forward the idea of "online and offline integration", built a product display area and live room platform offline, and participated in the 127th Canton Fair.
The Canton Fair Online uses advanced remote communication technology to provide a commodity online foreign trade platform with functions such as all-weather online promotion, supply and sourcing docking, and online negotiation. All exhibitors upload and display product images and information on the unified online platform of the conference. This is also the first time that China has “moved the Canton Fair to the cloud” as a whole. For the first attempt to "live broadcast", Fraser & Co. did a lot of preparatory work in the early stage of the Canton Fair, including personnel training, purchase of live broadcast equipment, shooting video files, uploading product information to the platform, pre-show rehearsals, etc., achieving self-breakthrough.
Due to the time difference, most European and American merchants participating in the online Canton Fair will browse and negotiate in the evening local time. In order to meet the work and rest periods of foreign customers, Frap meticulously planned, boldly innovated, designed an atmosphere that fits the night, and used salespersons as anchors to live broadcast the exhibited products in fluent English to serve customers at any time.
Different from the bustling lively scene of the Canton Fair in previous years, each booth at the live broadcast of the Canton Fair online only has the participating team and live broadcast personnel, as well as various cameras, live lights, computers and other live broadcast equipment. Exhibitors are distributed all over the world, interacting with exhibitors through the Internet. The entire exhibition site is relatively quiet, completely different from the experience of a traditional exhibition. Participating in the Canton Fair online is a major opportunity to promote Frap's innovative business model and promote the development of cross-border e-commerce. The Group will fully grasp, make good use of, and make good use of it, and use this to create a new development pattern.
The new crown pneumonia epidemic is both a "danger" and an "opportunity". It is a "danger" for those who stand on their laurels and adhere to the rules. For Frap, who dares to innovate and is good at innovation, this is an excellent "opportunity" for transformation.
