The 126th Canton Fair opened in Guangzhou Pazhou Complex on the 15th. More than 25,000 companies participated in the exhibition. The Canton Fair is held on the occasion of the 70th anniversary of the founding of New China, which is of great significance. Under the guidance of Xi Jinping’s new era of socialism with Chinese characteristics, the Canton Fair has taken a series of practical measures to support enterprises to promote transactions, expand markets, create brands, and promote high-quality development of foreign trade. The complicated and severe foreign trade situation has injected more stability and positive energy.
A large team of exhibitors from Frap Group was active at the Canton Fair. The company's product categories cover various series such as sanitary ware, valve fittings, and hardware pendants. As the chairman of the company, Mr. Zhang Xubao personally flew to Guangzhou to participate in the fair. For him, the Canton Fair is an important exhibition closely related to the development and destiny of the enterprise, and he cannot be absent from each session. This is also an opportunity to train the internal talents of the enterprise. The manager of the enterprise should lead the employees and the enterprise to develop together, let the employees explore themselves, and use what they have learned to create value for the customers.
As a comprehensive international trade show with the longest history, the largest scale, the most complete variety of products, and the largest number of merchants in China, the Canton Fair is regarded as the "barometer" and "weathervane" of China's foreign trade. The Sino-Russian leading sanitary ware enterprise with a history of 19 years-Frapp Group has brought more professional and authoritative services and product quality solutions to consumers around the world, attracting the great attention of many consumers and purchasers.
The Canton Fair conforms to the changes of the times and has led the transformation of Chinese foreign trade enterprises. For example, the Canton Fair has developed from a single-function export platform to today's "Smart Canton Fair" and "Green Canton Fair" integrating import and export integration, trade transactions, informatization, and various personalized service functions. Chinese foreign trade companies have also stepped into it. From simple product export to product quality improvement and innovation, brand development, environmental protection awareness and intellectual property protection awareness continue to deepen. In terms of brand development and intellectual property rights, Frap is now a "famous export brand in Zhejiang Province", and the "leading foreign trade export enterprise" has registered trademarks in many overseas markets such as Eastern Europe, Southeast Asia, and North America.
Not only that, in recent years, buyers from countries and regions along the “Belt and Road” have increased significantly at the Canton Fair. The structural changes of the buyer group have been keenly captured by the huge business opportunities contained therein, and we have quickly started to respond in a targeted manner. The market layout of the countries along the “Belt and Road” has promoted the development of this emerging market.
At present, it is the best policy to establish product production bases in countries and regions along the “Belt and Road”, because many places along this line have the advantages of low cost of living and human resources. The main job of enterprises is to strictly control product quality. In the increasingly complex foreign trade process, corporate social responsibility cannot be ignored, and Fraser will enhance the reputation and competitiveness of Chinese brands with "Responsible Manufacturing".
